SIPO Made in Italy
Direct from the fields to Romanian and Eastern European consumers
On the right: presentation of the SIPO AGRIRO Fresh partnership on the Romanian TV show Sport, Dieta e O Vedeta on Kanal D (on the left the TV presenter Florentina Opris with Cosmina Mahara, CEO of AGRIRO Fresh) - click here for the video
In this international agreement, each of the two companies will implement their own production and technical and commercial know-how. SIPO will devote itself to the cultivation of the best vegetables in the most suitable areas of the Italian territory and in particular of the Romagna area and the subsequent preparation and packaging at its plant in Bellaria Igea Marina; while AGRIRO Fresh will implement its commercial strength and the appeal of its well-known brand, which is appreciated by the major players of modern distribution for marketing products in both Romania and other neighboring countries of Eastern Europe. Both the SIPO and AGRIRO Fresh brands will be on the packaging of all the products.
The union between the two companies is an example of how to cooperate together by shortening the supply chain and giving life to a competitive product for the market, not only in quality but also in price. This collaborative model will also bring the two companies to consider the possibility to jointly participate in local and international events related to this sector. The partnership initially will start with some specialties of SIPO, including fresh, ready to use mushrooms, together with our recipes; beans, snow peas, green beans, purple carrots, fennel, artichoke hearts, radishes and other products from the fresh packaged vegetables line.
Packaging SIPO AGRIRO Fresh vegetables line
"We can finally formalize the first partnership between two companies which belong to the same sector that team up in order to bring the specialties of Italian vegetables from the field directly to the table - says Cosmina Mahara, CEO of AGRIRO Fresh. - We got a glimpse of the contact areas to achieve economies of scale and specialize in our respective strengths. Unity is strength - she adds - and this alliance can be profitable for everyone, including the consumer".
"We are proud of this collaboration with AGRIRO Fresh, as it represents an important milestone on the path of internationalization initiated by our company – underlines Massimiliano Ceccarini, Managing Director of SIPO. - This partnership will lead, in time, to a further expansion of the range of products marketed and the presence of the two companies in joint marketing and communication activities in Romania and other Eastern European countries".
Contacts:
SIPO Srl
Via Fermignano 20
47814 Bellaria Igea Marina (RN) - Italy
Tel.: +39 0541 339711
Fax: +39 0541 339734
Email: export@sipo.it
Web: www.sipo.it