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China: Guichang brand helps kiwifruit sales

"The Guichang is a typical Kiwifruit brand from Xiuwen County, which is listed from the end of September to early December each year. In the 2016 season the wholesale and market prices were 4-6 yuan per kg and 8-12 yuan per kg respectively. The total area under cultivation is about 100 thousand acres and the annual output is up to 150 thousand tons. Compared with 2015 the production increased by about 5% and prices rose 20-30%," said Gongfu Wu, a manager from the Guizhou Shengdi Organic Agriculture Co Ltd.





"The rise in price is due to several factors: firstly, in the face of fierce market competition, farmers gradually realized the importance of fruit quality. Secondly, the government increased the promotion of the Guichang Kiwi brand through media publicity and a Kiwi Festival. In addition, the kiwifruit industry planning bureau was established, which will provide technical support for the majority of farmers, and popularize the agricultural knowledge. With the rising popularity of the Guichang kiwi in the market, the market price will continue to increase this year. In terms of the output, most of kiwifruit trees began to enter the fruiting period in 2015, which directly affected the production, and they will last for at least 3 years. By 2018, the total acreage is expected to reach about 150 thousand acres, with an annual output of about 200 thousand tons."



"Our company was established in October 2014 and is located in Xiuwen County. We have about 1000 acres of agricultural cooperatives as well as a packaging workshop and a sorting machine. We grow the Guichang Kiwi, which is sold to Shanghai, Beijing and other domestic fruit wholesale market and distributors under the brand name of 'Cai Shang Guo' through an external cold chain logistics company. We grow in accordance with the standards of organic farming, and we use farm manure as the fertilizer."



"Compared with other local Kiwi enterprises, our company has integrated cultivation and sales. We have our own stable customer base, which helps us to grasp the dynamic information of the market in time. We have our own set of standard planting techniques, which means we can plan the crop according to the needs of the customers. In the next few years, on the basis of existing customers and the market, we will steadily develop and stabilize the company brand image."




Gongfu Wu
Guizhou Shengdi Organic Agriculture Co., Ltd
http://www.holyland.net.cn
Mobile:+86 137 5177 8054
Email: gzholyland_wgf@163.com






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