"At Special Fruit, we try to use the smallest possible amount of packaging," points out Koen Maes, Business Development Manager at Special Fruit. Since mid-January, this Belgian company has launched a new pack for its Calinda strawberries, aiming to use the smallest possible amount of paper and taking advantage of the format to give interesting information to its consumers, namely about the qualities of the strawberries, their origin, nutritional information and recipes.
In the past, they included a small book with information about the product, but too much paper was used, so it was eventually discarded. "That's why we asked our production and design team to find a solution to use less material," explains Maes.
Although it is still early to know if this new design will affect the current campaign's sales results, for now "we can say that all the production is currently being sold, which we think is a good sign," states Maes. The results have been so good so far that they are even considering using the design with other products, such as the berry mixes and some exotic fruits.
For more information:
Koen Maes
Special Fruit
Tel. +32 33 150 773