The advertising campaign will be broadcast on television, the internet and other media, focusing on a promotion that will redirect consumers to www.fresonpromocion.com, where they will have the chance to win family trips to California to visit the Sony Pictures studios. 40 inch televisions, PlayStation consoles, wireless headsets and thousands of movie tickets are also offered as prizes.
In addition to advertising the promotion in its usual packaging, Fresón de Palos will launch an exclusive new format for the occasion; an attractive colourful box featuring The Smurfs, which will contain 1 kg of a selection of the best strawberries.
The new packaging will have a preferential place on supermarket shelves and will be distributed both in Spain and in much of Europe, where it is already enjoying great success amongst large distributors.
About Fresón de Palos:
Fresón de Palos is the largest producer of strawberries in Europe and the leading brand in Spain. The company, based in Palos de la Frontera (Huelva, Spain), has over 140 members and started its activities over 35 years ago. It has since become the dominant name in the sector in terms of quality and innovation.
About Sony Pictures Entertainment:
Sony Pictures Entertainment (SPE) is a subsidiary of the Sony Corporation of America (SCA), a subsidiary of the Sony Corporation, based in Tokyo. SPE's global operations include film production and distribution, television production and distribution, the creation and distribution of digital content, investments in global television channels, the distribution of home video, development of new products for entertainment, services, technology and the distribution of films in more than 142 countries.
More information: info@fresondepalos.es