“PMA Fresh Connections: China’s premier goal is to help attendees create long-term sales opportunities to grow their business in the Chinese market,” said Mabel Zhuang, PMA China market development representative. “With recent structural changes establishing favorable circumstances for fresh produce trade in China, Fresh Connections: China will be essential for international companies looking to keep pace with trends as they work to open and develop markets in China.”
Zhuang will explore these key changes and trends during her session “China Market Overview,” which will open the education portion of the event on March 16. Other in-depth education sessions will cover changing world politics and trade, success in China’s small retail stores, and innovation in major fruits grown in, or imported into, China. Consumer-related topics will look at the growing demand for transparency and online and in-store branding to attract customers.
Confirmed speakers include: He Chun Lei, CEO of Tmall Fresh, part of the Alibaba Group; Peter Zhu, general manager of commodity center, Shenzhen Pagoda Orchard Industry Development Co., Ltd. (Pagoda); Elliott Grant, president and CEO, ShopWell Labs, Inc.; and Jose Antonio Gomez Bazan, CEO, Camposol S.A.
For a detailed program outline, click here
Confirmed speakers at the education sessions
In addition, optional business roundtable meetings on March 15 will link Chinese buyers with global suppliers through a series of 10-minute, face-to-face discussions. Buyers confirmed to date include: China Resources Vanguard Co., Ltd, Fruitday Co., Ltd., Mr. Fresh (Alibaba Group), Tmall Fresh (Alibaba Group), Pagoda and Yonghui Superstores
To register for the Business Roundtables on Wednesday, 15 March, click here
The event concludes March 17 with an optional tour of local wholesale markets and retail stores.
Find PMA Fresh Connections: China schedule, education descriptions and registration online at www.pma.com/events/fresh-connections-china. The event is open to PMA members and prospective members.