Show cooking with Sweeki in the Park&Shop chain
"We have reached 50% of destocking and demand has been rather good lately. Prices are increasing and will continue to do so because there is less and less produce available."
Sweeki sales
Quantities are similar to those of a couple of seasons ago but, back then, prices started off higher. Quality is very good, with a good level of dry matter content. Dry matter means a higher conversion of sugars, and therefore high Brix levels. Grades are more uniform than last year.
Promotion activity in Malaysia.
"At the end on the campaign, Origine Group will have commercialised 110 thousand tons of kiwis. We are reaching far away markets such as China, Malaysia, Singapore and Taiwan. The Sweeki brand, which represents the best produce, is doing really well. The Park&Shop chain organised testing and show cooking events in both Guangzhou and Shenzhen. I must say the far east has turned out to be an excellent market."
Contacts:Origine Group soc. Consortile srl
Via Bologna 714
44124 Ferrara
Te. +39 0532 785521
Email: info@origine-group.com
Web: www.origine-group.com