Side Delights® Potatoes announces St. Patrick’s Day & Spring promotions
"What better day to celebrate potatoes than St. Patrick’s Day, the ‘feast day’ in honor of Ireland’s Patron Saint. On this same day, there is also said to be a centuries-old custom of Irish-American gardeners planting potatoes in their gardens to commemorate their love of Ireland's main crop before the Irish Potato Famine." Fresh Solutions Network said in a press release covering the new release.
Side Delights “Luck ‘o the potato” promotion will celebrate consumer’s favorite side dish by drawing them in-store and driving potato sales throughout the month of March. QR codes will provide shoppers with a simple, classic Irish recipe that captures the spirit of this food-focused holiday.
During April and May, Side Delights potatoes bring the energy of spring indoors to help boost potato sales with the “Taste of Spring” promotion. The display and signage feature bright, colorful potato graphics and a fresh, healthy, Potato Spring Salad recipe for Spring. QR codes on in-store signs take shoppers to this recipe, boosting total basket ring with the other fresh recipe ingredients.
“We are creating a continued momentum of potato sales with our seasonal-themed promotions,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “A new generation of shoppers are embracing potatoes, and Side Delights Potatoes offer convenient, healthy, tasty options that offer an endless variety of potential menu items for every holiday and season.”
"Potatoes are America’s #1 favorite vegetable and research shows that shoppers are looking for new recipe ideas to spark their cooking creativity."
Sources: *2013 Hearth, Patio and Barbecue Association (HPBA) Study. **2015 US Potato Board, Consumer Attitude and Usage Study
For more information:
Kathleen Triou
Fresh Solutions Network, LLC
Mob: +1 209 627 6800
KTriou@freshsolutionsnet.com
www.freshsolutionsnet.com