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Italy: La Trentina invests in new apple varieties

Apples are particularly popular with consumers during winter months. In the past, apples and citrus fruit were almost alone on the market, while now the assortment is much more varied. However, the cold temperatures at the start of 2017, combined with the lack of other products, led to an increase in apple demand.

That is not to say that the consumption of apples is slowing down in Italy, but traditional varieties such as Golden or Red Delicious are becoming less popular. This is why there is the need to invest in varietal diversification that focuses on bicoloured apples or more sustainable varieties. We talked about it at Fruit Logistica with the President of Consorzio La Trentina, Rodolfo Brocchetti (in the photo).

"Consumers and producers are both interested in sustainability. The right combination between cultivars and agronomic techniques can reduce costs and improve health. To achieve this, we train producers in cooperation with institutes such as the Mach foundation and provide a service of skilled technicians."

80% of the apples sold by the consortium is still made up of traditional varieties. The objective over the next 2-3 years is to have 10% of orchards made up of new varieties.

The share of organic orchards, which currently represent 2% of the total, will also be increasing. "We will convert some orchards and we are aiming at reaching 5% and then 8% of the total."

Exports and domestic consumption
The recent closing of a few foreign markets and the protectionist wave sweeping across the international political scene are a source of worry for exports. "A few years ago, it made sense to reason in terms of internationalisation. But now it is increasingly becoming a political question."

"In addition to finding new outlets, we also need to stimulate domestic consumption and promote traceable productions. Our apples are favoured in this sense, as the obligatory label could help local production."

Consorzio La Trentina S.c.c.
Via Brennero, 322
38121 Trento (TN) – Italia
Tel.: (+39) 0461 421575
Fax: (+39) 0461 420011
Email: info@latrentina.it
Web: www.latrentina.it

Publication date: 2/16/2017


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