Freshmax is set to commence what they believe will be the greatest season yet for its varieties of kiwiberry, marketed under the Munch’n brand.
The New Zealand summer has been kind to growers, with high sunshine hours, meaning kiwiberry maturity is tracking well, with high dry matter. The end result – they are feeling confident that their kiwiberries will taste delicious, meaning that consumers will enjoy them more than typical varieties.
The Freshmax team has been on the road in the Bay of Plenty visiting growers and the general consensus is that an early harvest is likely, with the first fruit expected to be with export customers in the last week of February.
“Our customers are coming back from the Chinese New Year holiday and are looking forward to an exciting campaign with Munch’n kiwiberry, following on from the success of the Lani, Starletta and Pickers Best cherries, some of Freshmax’ other specialty fruit brands” says Tracey Burns, Export Division Manager at Freshmax, NZ.
The company also announced that the marketing campaign for the variety will begin this week, along with a global Munch’n kiwiberry website going live.
For more information:
Tracey Burns
Freshmax NZ Ltd
Mob: +64 21 936 428