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Italy: La California's objective for 2017: +20% turnover



In 2016, with 53,000 tons of produce, Gruppo La California, a company specialising in the logistics, packaging and commercialisation of fresh produce, reached a turnover of €28.5 million - €22 million for La California Italia, €6 million for La California Spain and €500,000 for Girasol (a company producing pomegranates).



Produce commercialised by La California Italia and Girasol is mainly sold to Italian companies, while that commercialised by La California Spain reaches various destinations: Lithuania, Germany, Sweden, Austria, Belgium, Switzerland, Slovakia, the Czech Republic, Poland, Finland, the UK, the Netherlands, Greece, Italy, France, Spain, Jordan and Saudi Arabia. 


Europe and Mediterranean import network. Click here to enlarge.


Global import network. Click here to enlarge.


Export network. Click here to enlarge.

Because of the cold front that hit southern Italy, the group had to diversify import countries. "Our objective is to overcome the crisis and increase demand. We want to increase our turnover by 20% in 2017."

La California will attend Fruit Logistica 2017 (Berlin, 8th-10th February) in Hall 2.2, Stand C-12. Giuseppe Galluccio (General Manager for La California Italia), Milena Galluccio (Financial Manager), Maria Gonzales Rodriguez (Commercial Manager for La California Spagna) will welcome guests.





The Encore brand for Spanish fruit will be launched during the fair.

Contacts:
La California Surl
Via Palazziello
Loc. Lufrano
80040 - Volla (NA)
Stand 28-30
Tel.: +39 (0)81 5777407
Fax: +39 (0)81 5777408
Email: info@gruppolacalifornia.com
Web: www.gruppolacalifornia.com

María González Rodríguez
Cell.: +34 635325802
Email: maria@lacaliforniaspain.com
La California Trading España SL
C/ Alquerieta del Roc s/n
46500 Sagunto (Valencia)
Publication date: