Avocados rank third in the consumer shopping list 2016
The company’s Product Growth Categories data for 2016 shows a clear trend towards alternative or healthy products. With supermarket sales of £187 million, avocados showed a 28% growth over the previous year.
Martin Wood, Head of Strategic Insight – Retail at IRI, suggests: “2016 was the year of so-called ‘clean eating’ led by a group of lifestyle gurus, food bloggers and Instagrammers who are highly influential among consumers, particularly younger shoppers. It encourages people to eat non-processed foods like fruit and vegetables, wholegrains and protein, and drink lots of water."
“IRI’s figures suggest the trend may have influenced what people put in their shopping baskets, with some products showing exceptional growth in an FMCG market that has been relatively flat over the last 12 months. Usually we see a big uptick in sales of healthy products, like fruit and veg, at the start of each year triggered by New Year resolutions to be more healthy, but this was clearly more sustained growth over most of the year, apart from in the lead up to Christmas when shopping is strongly geared towards buying spirits, wine and other seasonal treats.”
As well as a move away by consumers from what are perceived as less healthy products, like sugary drinks, and a growth in vegetarian alternatives, IRI points to new product innovation and improved distribution of products as a significant growth driver for retailers and food and drink manufacturers.
For more information:
Amanda Hassall, PR Consultant
Eureka Communications
amanda@eurekacomms.co.uk
Tel: +44 01628 822741
Mob: +44 07855 359889