- Grower - Australia
- Director of Marketing & Communications - Summerland (BC), Canada
- Lead Auditor
- Quality Assurance Team EA Region - Antwerp - Quality Assurance Supervisor
- General Manager Australia
- Einkaufskoordinator/in - Austria
- Chief plant protection agronomist
- Сhief agronomist
- Head of Sales for Mexico and Latin America
- Finance Manager for a Leading International Fresh Produce Business
Top 5 -yesterday
Top 5 -last month
- China: How did typhoon "Mangkhut" affect the fruit industry?
- Spain: The value of Andalusian strawberry exports decreases by almost 4%
- Soursop imports continue to build
- Selected, preserved, rediscovered: the new life of the Ovalone tomato 50 years later
- Apple and stonefruit industry members await new directives from MPI
Top 5 -last week
New Zealand packhouse sees high demand for luxury $100 cherry boxes
New Zealand Cherry Corp national sales manager, Reece van der Velden, said it sold 2000 this year. They were brought out before Chinese New Year as that market "appreciated quality", he said.
"Gift-giving is an important part of the holiday and nutrition is very important to them. They also recognise the New Zealand origin as something pure."
This year the company tried to sell the packs within New Zealand online for $39 but met with wide criticism.
"We received a lot of negative feedback. People would compare them to the price at the supermarket, but that’s like comparing boutique wine to cask wine. But some people defended us, saying no-one has to buy them. We also have a lot of other options both online and in stores, and last year the cherries we sold locally were also determined to be export quality."
The cherries in the packs need to be large and completely defect-free. To ensure this the 3500sq m packhouse utilises its equipment which takes 72 photos of each individual cherry to determine colour, bruising and splitting.
"Only 1% of our cherries will be the right quality and size for these boxes. It would take six staff members two and a-half minutes to pack a box."
Publication date :
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 10/18/2018 Russia: Grape imports on the rise this season
- 10/18/2018 Argentina once again celebrates “Blueberry Week”
- 10/18/2018 Innovative machine to select pears
- 10/15/2018 AC Foods chooses blueberry vision from Unitec for quality sorting of blueberries
- 10/15/2018 Australian summerfruit growers exporting to China receive extra funding
- 10/12/2018 Free fruit initiative Pick n Pay is a roaring success
- 10/12/2018 Growing focus on red grapes in Namibia
- 10/12/2018 AU: Projects underway in Northern NSW to increase berry growing efficiency
- 10/11/2018 The only organic stonefruit this time of the year comes from South Africa
- 10/11/2018 Argentinian blueberries just beginning imports
- 10/05/2018 Developments in apple production and trade in Turkey
- 10/05/2018 Moldovan apple production again expected to increase
- 10/05/2018 Sharp increase of Turkish apple exports to Russia and Belarus
- 10/05/2018 California grapes included in test kitchen seminar
- 10/05/2018 New Zealand avocado industry on track to bounce back from last year's low volume season
- 10/04/2018 Tomato production and increasing prices in Turkish market
- 10/04/2018 New pomegranate processing plant inaugurated in Southern Italy
- 10/04/2018 “There has only been a very short period where demand and supply was in balance"
- 10/04/2018 France: fruit and vegetable prices above the five year average
- 10/03/2018 Cosmic Crisp consumer launch campaign underway