"Spain: "Sales are up 15% thanks to this packaging"

The key is differentiation, giving the product the importance it deserves. Agromolinillo, with its brand Delicias Rojas-Strawberry Bites, aims to make Fortuna strawberries one of its flagship products. To achieve this, they have made a firm commitment to a brand new packaging format in Spain, although it's a little better known elsewhere in Europe. It is a small cardboard basket that contains half a kilo of this really demanding fruit.

The idea, according to Carlos Carvalho, "came from a trip we made to the Netherlands, where we saw small markets and how growers were selling the strawberries in small baskets with great success."