Origine looks to increase market reach of Sweeki brand in Spain

After landing successfully in China, Taiwan and Malaysia with its Sweeki brand, Origin Group is preparing to further its efforts to enter the Spanish market.

Origine Group is focusing on some extra-EU strategic markets such as the Far East, the Americas and, for Europe right now, on Spain, while individual partners take care of their historical customers and Origine supports them with marketing activities for the development of the brand. "We looked forward to the Spanish market for our kiwi, identifying with two channels: wholesale markets and Supermarkets. Whoever believes in the project will have our support in terms of marketing, with the aim of reaching the final consumer, assuring the quality that we are able to offer. In particular, we are able to propose a relationship of mutual trust and to guarantee continuity of supply with the same standards throughout the marketing season”.

Alessio Orlandi: “Our brands Sweeki and Pera Italia will be in the Fruit Logistica Exhibition in Berlin. Our project, in the name of efficiency and flexibility, is to promote Made in Italy "

"The participation at Fruit Logistica for Origine Group, with its brands Sweeki and Pera Italia, is a big opportunity to show in a global showcase our project for the enhancement of the Italian production of kiwis and pears. The union of 9 big Italian players for the development of a joint project with a high rate of efficiency and flexibility embodies a great potential to finally give prominence to the Italian excellence of production," says Alessio Orlandi, general manager of Origine Group.

For more information:
Sede Legale
Origine Group
Tel: 03269321208
media@origine-group.com
www.origine-group.com