Company looks to fight big pharma with roots
Over 60% of deaths each year are caused by noncommunicable diseases, such as heart disease or diabetes, which are often linked to a poor diet, so fruits and vegetables can have an important role to play when it comes to proactive, preventative health care. Health Wonders will focus on a range of roots – including several that are not widely known - which, they say have been found to deliver positive health benefits, such as ginger, turmeric and ginseng.
Using the slogan, ‘Back to your Roots’, Health Wonders will launch with turmeric which will be followed with a series of other roots, each sold in distinctive, pillbox-style packaging that emphasises the range’s ability – in some cases – to function as an alternative to mainstream, pharmaceutical drugs.
Eosta CEO, Volkert Engelsman, said: “The whole health domain has been occupied for years by vested interests who are focused more on making money than helping people. The wisdom behind Health Wonders has been around for thousands of year and most consumers realise that their wellbeing depends on good food. So under the slogan, ‘Back to your Roots’, we decided to introduce this range of products.
“We are starting with turmeric which will be marketed by a campaign that says, ‘Do you also suffer from Big Pharma? Well, maybe you should consider going to your greengrocer and buying some turmeric’.
“This has enormous potential both in health terms and commercially. This potential has been ignored by the fresh produce sector for too long and we want to change that.”
Health Wonders will be available in health shops and supermarkets across Europe, including in Germany, Scandinavia, Switzerland, Italy and France and will be launched at Fruit Logistica 2017
Michaël Wilde
Eosta
Tel: +31 0180 63 55 63
Mob: +31 06 20535063
michael.wilde@eosta.com