"Horticultural internationalisation is the path towards growth and development"

The fruit and vegetable production and export company, Gruventa, continues its ambitious expansion process to grow and develop in 2017, and has created its own international division, called Gruventa Internacional. For this reason, Tristán Azuela Montes has recently joined the management team as the new CEO and manager of Gruventa Internacional, and his extensive experience in the fruit and vegetable sector should contribute to the search for greater consolidation and to the meeting of a rising demand for various products from its customers.

According to the general director of Gruventa, Fermín Sánchez Navarro, "we are excited about bringing in a professional with such a big reputation, and this will allow us to go further and with new products. The level of commitment, responsibility and experience of professionals like Tristán Azuela will enhance our company's work."

"At Gruventa, we are promoting the internationalization of horticulture, which is the only way to achieve growth and development within a global vision. To this end, it is essential to provide training and have professional working groups able to help the company evolve to another level," points out Fermín Sánchez.

Tristán Azuela Montes has also commented that "the general director of Gruventa, Fermín Sánchez, and his partner and director of Logistics, Teodoro Hernández, have a clear vision about the future needs of Europe and its commercial partners when it comes to the horticultural products that are consumed, and have again shown their social commitment and interest in the human factor to facilitate Gruventa's future expansion."

Gruventa has always promoted Spanish horticultural products in the world and has made important investments together with growers and producers who are part of the organization, consolidating as a responsible, fair and committed company. All the producers that are part of the Fruit and Vegetable Sales Group are committed to the company's new growth strategies and hope that the future incorporations of professionals will allow them to add more value to their services.

Moreover, Fermín Sánchez adds: "Our customers are becoming more sophisticated, because the market has more specific needs. Meeting these needs is an important challenge every day; that is why we are constantly looking to improve our team of professionals and expand our production lines, to achieve the future growth and sustainable development of our firm."

At Gruventa, the needs of our customers are very clear and that is why we are expanding and investing where others hardly dare. We are working to achieve a competitive advantage, and to reach that level, we have brought together a well-prepared and very professional human team."

Today, Gruventa markets over 25 fruit and vegetable products in more than 40 countries in America, Europe and Asia and participates in every fair in the world, importing new concepts and elements that add value to their products. The company is constantly looking for new business partners.