New grape variety to hit retailers in CA
“We have enjoyed success with our niche Mystic Treat offering for several years,” stated Craig Uchizono, V.P. Southern Hemisphere for the Giumarra Companies. “We are happy to see increased volumes this season. The timing is really special for us due to the proximity of Valentine’s Day. We feel that promotional opportunities abound.”
The Mystic Treat is an exceptionally sweet and crisp variety that is specifically grown for its flavor, according to a press release. The variety has medium to large-sized berries and is a memorable eating experience out of hand or when paired with a variety of cheeses, nuts, and beverages.
“At a timeframe when consumers are still gathering for social events, Mystic Treat makes an excellent addition to the table,” said Kellee Harris, Western Region Business Manager for Giumarra. “Given the popularity of grapes with consumers, we’re excited to offer them a special new eating experience within the category.”
Nature’s Partner Mystic Treat-branded grapes are planned to be available through March.
source: andnowuknow.com