During the holidays, Chile experienced sudden rains that initially raised alarm in various agricultural sectors. Fortunately for blueberry producers, the rains didn't have major consequences, as they are in the middle of the campaign. "Our projections remain the same as they were in the beginning. According to estimates there will be large volumes throughout the month of January and they will start to decrease in February," said Andres Armstrong, of the Chilean Blueberry Committee.
"This year our production started earlier than in previous years, so we found a saturated market and low prices at the beginning of the campaign. Currently, we feel less pressure because our production peaked last week and we had more stable returns. Additionally, the demand continues to grow worldwide, so we believe there won't be any major problems in the rest of the campaign," the representative stated.
The growing demand for this product could be primarily a result of the ongoing promotional activities that the association organizes worldwide. "These promotional campaigns are positioning the fruit. Investment and technological innovation is also beginning to bear fruit, and consumption of our blueberries continues to increase. This year China, Taiwan, France, and Spain stand out because of the amount of direct shipments we've made to these destinations," he concluded.
For more information:
Andrés Armstrong
Chilean Blueberry Committee
T: +56 224 724783