Mike Reed joins Houweling's as Executive VP, Sales
Kevin Doran, CEO for the company noted “bringing a talent of Mike’s calibre to our organization is the logical next step in our company’s progression. His experience, leadership qualities and industry relationships forged over the last twenty years make him the ideal candidate.” Doran continues, “Our company has been through a critical transition to a direct to retail business model over the last few years. Mike’s experiences with some of the sectors top companies will serve him well in leading our commercial efforts to the next level.”
Having built his career foundation in retail as a category manager, Reed moved to the other side of the desk in 1997, as a greenhouse product manager. From that initial foray into produce, he built an impressive path climbing to the executive ranks of numerous, highly respected organizations within the industry. Asked what attracted him to Houweling’s he shares, “Early in my career, Houweling’s was a grower with whom I had the pleasure of representing. Since that time they have grown and evolved into a major supplier in North America. I’ve watched closely the changes they have made over the last few years, positioning the company as a top tier supply partner. It is an exciting time to be joining Houweling’s ” Reed continues, “and I am thrilled about being part of a team dedicated to being the supplier of choice in our categories.”
For more information:
Houweling's Tomatoes
645 West Laguna Rd.
Camarillo, CA, 93012
T: 805.271.5105
F: 805.271.5107
www.houwelings.com