Total Produce announces new Commercial Director
“With Jan-Willem we not only welcome an experienced and passionate food-professional but someone with extensive knowledge of the retail and food service sectors; especially in the field of concept development. He will have an important impact on the execution of our strategy, one that is increasingly focused on added value and differentiation.” said Michel Jansen, Managing Director at Total Produce
Jan-Willem will manage the sales team and will share the responsibility for the execution of the new corporate strategy.
“Total Produce sets a high quality standard for their products and combines quality with the right product and market knowledge. These ingredients are the basis of our new strategy that is concentrated on differentiation and the creation of added value for our customers. Exactly the challenge I was searching for and I am looking forward to cooperating with a team of enthusiastic and experienced professionals to fulfill our customer’s needs.” said Jan-Willem.
Jan-Willem has had a long and successful career in the food industry. Since 2008, he held the position as Commercial Director at Ardo B.V., initially responsible for the Netherlands, followed by the entire Benelux region from 2014 onwards. Ardo is a big private label and brand manufacturer of frozen fruit & vegetables and an important supplier to all big retailers.
For more information:
Lennart Visser
Total Produce
Tel: +31 10 244 84 74
Email: lvisser@totalproduce.nl
www.totalproduce.nl