Ocean Mist® Farms prepares for Frost Kissed® Artichokes

Ocean Mist Farms is planning to release their Frost Kissed artichokes in time for the Holidays. Artichokes are Frost Kissed when the temperature drops below 32 degrees, causing the skin of the artichokes to darken slightly. Similar to the way human skin reacts to a sunburn, the artichokes produce a dark brown outer layer that can flake or peel. What most people do not realize is that Frost Kissed artichokes are actually richer in taste because the frost seals in a more intense nutty flavor, according to Ocean Mist Farms. Once cooked, the brown outer layer falls off, resulting in the soft green artichoke shoppers are familiar with.

“Frosting is strictly a cosmetic condition – while the brownish color may not look the prettiest, Frost Kissed artichokes are a favorite amongst the chef and foodie community,” said Diana McClean, director of marketing at Ocean Mist Farms.

Because Frost Kissed artichokes look different than green artichokes, Ocean Mist Farms is implementing an education program to teach shoppers about their differences and advantages. The company has information on its website with pictures and recipes and is sending that information to members of its artichoke club and sharing it through its digital channels. Ocean Mist Farms also provides display cards to the retail customers who stock Frost Kissed artichokes the new few weeks.

“A Frost Kissed artichoke is a unique item that we don’t have every season,” McClean said. “Because they are limited, we are committed to educating and encouraging shoppers to keep an eye out for them at their local retailers throughout the winter season.”

Beth Atkinson
Ocean Mist
13760 Noel Road, Ste.
450 Dallas, TX 75240
Tel : 214 444 7459
Mob: 972 754 7889
dmcclean@OceanMist.com
www.oceanmist.com