Faby Fruchtgroßhandel, a fruit wholesaler, will present their new marketing concept for fruit, which is suitable for all generations during the Fruit Logistica. The company bought the rights of the classic Maya the Bee, Vicky the Viking and Heidi for this concept.
In 2013, these animation characters returned to TV, cinema and musicals, after a style and technical update. Faby uses the continued popularity of the characters, combined with additional market research to stimulate the purchase and consumption of fresh fruit for children, parents and grandparents. The market research showed that the colorful and entertaining design of the packaging is more attractive, and Faby designed a versatile packaging range from displays (see photo) to boxes, containers, bags and cups.
On the packaging, consumers find recipes, additional information and suggestions for creative use, which stimulate an active and positive attitude towards fruit. Such an extensive marketing concept is unique in the German fruit trade.
Visit Faby at the Fruit Logistica in hall 20 Stand A-08
Baby Fruchtgroßhandel,
Fruit Wholesale Company
Sandhörn 1
21720 Steinkirchen
Germany
Phone: +49 4142 81920
Fax: +49 4142 819222
Cell phone: +49 163 3819203
Web site: www.faby-frucht.de
E-Mail: info@fabyfrucht.de