“The market is changing from a push to a pull market,” according to Jacko Obels from Capgemini. “The producer is no longer the most important, the consumer decides.” During a dual presentation with Christoph Walter from Sanlucar at the EU Fresh Info Forum, they talked about the changes on the market because of technological developments.
“Technology changes everything,” Christoph says. This season, the company started a new technique, bynse, to better predict the volume of tomatoes from Tunisia. The technique should also predict developments of the volume. Christoph also talks about SCiO, a scanner that measures a product’s firmness, brix and temperature with infrared technology. He wonders how the market will change if every consumer has such a scanner.
In order to properly utilise the technologies, master-data has to be correct, for all systems use that data. That is an intensive job, but it is worth it. Christoph says Sanlucar has correctly recorded that data, allowing the company to be more flexible. “I do not know how high your innovation budget is, but that budget is too low, in general. That is why we have to work together in order to innovate,” he finishes the presentation.