The GROW Fund, a nonprofit program developed by Organics Unlimited, partnered with Produce for Kids to encourage families to take a pledge to pack healthier lunch items during the back-to-school season. For each pledge, GROW by Organics Unlimited and other sponsor brands collectively donated $1 to Feeding America to provide meals for families in need.
Through its Power Your Lunchbox campaign, Produce for Kids collected 21,674 pledges, surpassing its goal of 20,000. Thanks to the campaign sponsors’ donations, Produce for Kids was able to donate enough funds to Feeding America to provide 238,414 meals.
“As a company that grows and sells organic bananas, we provide healthier eating options for individuals and families,” said Mayra Velazquez de León, president of Organics Unlimited and GROW. “We are proud to partner with Produce for Kids and take part in the Power Your Lunchbox campaign, giving our support to children’s health initiatives.”
This is the third year Organics Unlimited has partnered with Produce for Kids, a company that encourages families to eat healthier by providing recipes, expert advice and tips from other parents. The campaign encourages families, teachers and dietitians to take the pledge to eat a healthier lunch.
The Power Your Lunchbox campaign took place from August 8 to September 23, 2016. The campaign consisted of promotion through social media, parent and food bloggers, e-newsletters, media placements and a NatureFresh Greenhouse Tour visiting 36 grocery stores and nine schools to create awareness and encourage people to sign the pledge. The campaign had a total reach of 145 million impressions.
Organics Unlimited participated directly to the campaign through social media outreach, including a Twitter party promoting healthy recipes and facts. The #PowerYourLunchbox Twitter Party on August 17 gave an opportunity for the organization and sponsors to interact with parents and inform them of healthy lunches and lifestyles. During the Twitter Party, there were over 3,761 tweets and more than 14 million impressions. Organics Unlimited alone earned 2,500 impressions.
“We created the GROW Fund to enrich the lives of our farming communities through various education and health programs,” said Velazquez de León. “Although that is what the GROW Fund strives towards, we think that it is equally important to promote a healthier lifestyle towards people in the United States. We believe growing organic bananas is better for the environment, employees and is the healthier option for consumers.”
Contact:
Hannah Martine
Tel: 619.906.5540 ext. 307