The forum investigated the model of kiwifruits with the Made in China trademark, and the innovation of supply chains, with the purpose of pushing for a rapid development of the kiwifruit industry and even other contemporary, agricultural sectors. From beginning to the end, the forum was broadcast live on Wechat by iFresh. 62.646 specialized spectators were watching online, of which most were members of the Chinese national assembly for kiwifruits.
General assembly for kiwifruits: all global bigshots of the kiwifruit industry get together
For the past ten years, the Chinese kiwifruit plantation area and production have been the largest in the world. The consumption of the Chinese kiwifruit industry surpasses more than 1,300,000 tons and the scale of the industry market reaches a value of 6,655,000,000 RMB (897,160,550 EUR).
Highlighting the future retail trends and trademork models
The Conference was hosted by the founder of iFresh, Ms. Cai Jianfei. The county's head commissioner, and member of the People's Government, Wu Yongchao, gave a speech. Yang Bingke, vice-president of Xi'An Yurun Global Purchase Center of Agricultural Products, vice-chairman Dan Jiaocheng of Miss Fresh, T-Mall's fresh fruit logistics expert, Cang Sheng, and others individually discussed the market movements, future retail trends, developments of digital and electronical commerce, case studies of company brands, public brands and other areas - with titles such as "Market movements: newest trends for market distributions for kiwifruits in 2016-2017", "Looking at future retail trends from Miss Fresh's practical perspective", "Advance for standardization for agricultural products on the Internet"�, "The way to model for Qi Fengai and other fruit brands"; "Value makes your product irregular, creativity makes your brand different" and others.
Those who attended the meeting unanimously believed that listening to a few experts analyzing the development of the kiwifruit industry, not only opens up new horizons and enriches the participants with knowledge, but that it also will lead to increased levels of development in the domestic kiwifruit industry and continually push for the active role of the kiwifruit industry. For more information, please follow iFresh which will organize the next session in the Shanghai International Expo hall on November 14th-16th. You are welcome to join.