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Kai Gorissen: “One contact for German customers for all organic products”

Best Fresh Group launches German organic department: BioFrucht Niederrhein

In addition to Dutch trading company BioWorld and Spanish production company BioMontaña, Best Fresh Group also launched a German organic company in September: BioFrucht Niederrhein. Kai Gorissen represents the company in the German city of Cleves, in order to supply German retailers and wholesalers of organic fruit and vegetables. In the past, Gorissen worked for Nedalpac, where he set up organic lines to German supermarket chains. When he was approached by Best Fresh Group to set up a German branch independently, he eagerly accepted the challenge.



“German customers increasingly ask for organic products directly from the source. With the import packet and the Dutch production of BioWorld, the increasing Spanish supply from BioMontaña and the lines I will launch with German producers, we will be able to provide a year-round packet to our customers. It is a trend that retailers desire a larger volume from fewer suppliers. By having a wide range to fall back on, I can act as a single contact partner for German customers,” Gorissen says. Storage and transfer takes place at sister company Sous Fresh in Venlo, the Netherlands.

“We hope to add outdoor vegetables such as cauliflower, broccoli and leeks, but also greenhouse vegetables, especially from the region, to our current product portfolio, in order to continue increasing alongside the organic and regional trend. We are excited to start,” Gorissen concludes.

For more information:
Kai Gorissen
BioFrucht Niederrhein Gmbh
Harvantsweg 3
D-47533 Cleves
Germany
Tel: +49 2821 7136328
k.gorissen@biofrucht-nrh.de
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