Concurrent with the rise of healthy eating consciousness in the U.S., new tastes and flavors are also trending upward, changing the way Americans eat in and outside the home. Whether to break their everyday routine or to help them adjust to a healthier lifestyle, moms are seeking new flavor experiences that help their families along their journey. That’s why Tajín, the number one seasoning for fruits and vegetables, with unmatched popularity in Mexico and continuous domestic growth in the United States, looks to increase its presence by tapping into consumers’ interest in new flavors and their consumption of fruits and veggies.
A strongly preferred brand among U.S. Hispanics across the U.S. and increasingly among Non-Hispanics, Tajín is sold in over 16,000 stores nationwide, including major mass and national retailers. Tajín’s unique blend of mild chili peppers, sea salt and lime delights the taste buds of just about everyone who tries it for the first time. Not spicy-hot, but rather spicy-flavorful, Tajín delivers a zingy taste sensation that’s a unique take on the taste of ordinary fruits and veggies. In fact, research shows that 8 out of every 10 people who try Tajín with fruits and veggies love the taste and quickly expand its use to other food pairings and combinations.
Tajín will be present at booth #2825 at the Produce Marketing Association’s (PMA) Fresh Summit-Convention in Orlando, Oct. 14-16, where produce growers and distributors meet, network and establish partnerships to build their businesses with fruit and veggie lovers nationwide. The PMA Fresh Summit Convention is the most important fruit and vegetable expo in the United States and worldwide, presenting an opportunity to promote the pairing of Tajín’s unique chili-lime flavor with a wide variety of fruits and vegetables.
"Tajín is a natural partner for the produce sector because it’s the perfect complement to fruits and veggies, yielding a combination enjoyed by young and old alike among all ethnic groups, not just Hispanics," said Aldo Fernandez, CEO of Tajín International Corp. “The brand is now focusing on building new alliances and consolidating current clients, as well as showing the marketplace all the uses of the seasoning through tasteful and innovative pairings with fruits & veggies”.
The union of Tajin seasoning and fresh produce has spurred a number of strategic and promotional partnerships over the years. Last May, for example, Tajín joined Nature’s Partner watermelons for an exciting promotion during summer. As part of the promo, the two companies set colorful co-branded bins in grocery stores and stamped 150,000 specially-designed labels with a free Tajin seasoning packet and a $0.25 coupon in every watermelon. This helped to boost consumer interest to both products and increase sales.
Also, Tajin has formed strategic alliances with companies such as Grant J. Hunt Co., Stemilt, Borton Fruit, Del Monte Foods, Chelan Fresh, Chilean Fruit Association, National Mango Board, National Watermelon Promotion Board, Pear Bureau Northwest, Farmington Fresh, Stone Ridge Orchards, and Taylor Farms, among others, to co-pack produce pairings with Tajín and obtain increased display activity at the store level.
Contact:
Eric Patrick
Tel: 509-985-7768