Turbana Corporation has officially become Fyffes North America. In 2005, Turbana became a member of the Fyffes family and has been able to benefit from the company’s experience and knowledge since then.Fyffes’ ambition to optimize the scale and quality of its offering in the US and Canadian markets, has resulted in bringing the Fyffes brand to North America. The company offers the full benefits of a multi-national company to North American consumers. “We couldn’t be more excited about bringing our experience, values, scale and flexibility to consumers across North America”, says Jack Howell, Fyffes North America’s Senior VP of Sales. The Fyffes brand offers both retailers and consumers another choice for their needs in tropical fruits.
Brand options
“Fyffes North America will offer retailers the flexibility to pack bananas with their label of choice. This includes the Fyffes and Turbana brands as well as private label”, says Marion Tabard with Fyffes North America. “Pineapples have always been Fyffes branded, and Turbana is an expert on plantains and ethnic tropicals, so these products will remain Turbana branded,“ she added. The Fyffes label is already available at some retailers, but will be officially announced at the PMA Fresh Summit.
In order to deliver both quality and consistency, Fyffes sources its fruit from 12 different countries across Central and South America, and year-round supplies 56 million cases of bananas to over 20 countries across the world. Owning its farms and collaborating with select growers, they have been able to create benchmark processes for the entire fruit industry.
Fyffes was founded in Ireland back in 1888 and proudly stands alone as the oldest fruit brand in the world. In 1929, the company became the first brand in history to put its name on bananas. In addition to bananas, Fyffes North America, markets pineapples, plantains and ethnic tropicals. Melons are marketed through Sol Group Marketing and mushrooms are offered through Highline Produce.
For more information:
Marion Tabard
Tel: (+1)305-529-1289