Natural Delights™, the Nation’s #1 Medjool Date brand, continues to drive consumer demand and brand preference with the launch of an all-new consumer website.
The new website positions the Natural Delights brand as a trusted partner in delivering high-quality energy through healthy Medjool Date-based products. It features new consumer-oriented lifestyle video content, fresh recipes, inspiring imagery and high-performance content that will connect with a youthful, health-minded consumer and help the brand be more influential at retail.
“Health-minded consumers and Millennial shoppers are racing towards healthy, on-the-go snacking options to help them power through their day. Not only are these segments looking for high-quality products to sustain their energy levels, they are seeking foods that have minimal ingredients, are GMO free, contain no artificial flavors or colors and are natural,” says Erin Hanagan-Muths, Director of Marketing, Bard Valley Date Growers. “Our Medjool Date products are already exactly what the marketplace is demanding and our new website will be a powerful vehicle in driving awareness and demand.”
The initial homepage experience utilizes video to display a diverse mix of healthy lifestyles and demonstrates how Natural Delights Medjool Dates can fit into the everyday lives of today’s active, on-the-go consumers. Beneath the initial experience, video is used again to bring the user into a Natural Delights Medjool Date grove with artful shots of date palms and the surrounding landscape.
The website also features an assortment of delicious new recipes and a series of “Tasty” style recipe videos. These new assets complement a new platform for nutrition education that is designed to help consumers understand the unique energy and performance benefits of eating Medjool Dates.
“As we move the Natural Delights brand forward, our investment in these branded assets is important in the development of our relationship with our consumers. During the course of my career I have seen repeatedly the power of building emotional connections with consumers and our new website is one of the ways in which we are doing that. Our marketing outlook for 2017 is focused on building these emotional connections and driving demand at retail through our content experiences,” says Erin Hanagan-Muths, Director of Marketing, Bard Valley Date Growers.
In addition to promoting the health and performance benefits of Natural Delights products, the brand has also expanded on their sustainability story, merchandising programs and outreach to the registered dietician community working at retail.
Natural Delights Medjool Dates are an energy-packed, fresh whole fruit that have a loyal following among performance-oriented athletes, fitness enthusiasts and health-minded shoppers. Natural Delights are certified heart-healthy by the American Heart Association, Non-GMO Project Verified, pesticide-free and additive-free. Offering 50% more potassium by weight than bananas, and supplying 12% of your RDA of fiber, Natural Delights are “Nature’s Power Fruit™.
The new website has simultaneously launched in the U.S. at naturaldelights.com, Canada at naturaldelights.ca and Australia at naturaldelights.com.au.
For more information:
Erin Hanagan-Muths
Bard Valley Date Growers
+1 928 257 4889