New product for New Year's Eve and other innovations from Uvasdoce

From 5 to 7 October, Uvasdoce will participate in the eighth edition of Fruit Attraction. The producer and marketer of table grapes, based in the Vinalopó Valley, has not missed a single edition of one of the world's most important international trade fairs devoted to fruit and vegetables.

At Hall 8, Stand 8E03, visitors will have a chance to learn about Uvasdoce's innovations for the coming season and to check out the new catalogue and formats in its New Year's Eve line-up. For the 2017 campaign, the company plans to renovate the image of the brand, La Ballena, which it first started in the 70's. It will do so with the introduction of a new logo and new packaging formats. The other big news is the expansion of its range with five new seedless grape varieties. It will also expand its own production by more than 20%.

Uvasdoce has chosen the eighth edition of Fruit Attraction to present a new product for this New Year's Eve. After its grapes with edible gold, the company aims to bring even more magic and luck to the table, during the most special night of the year, with a new concept for the 12 grapes; a fun format, with which the company seeks to reach all audiences. Furthermore, it will present a new format for its minigrapes. All these formats will soon become available on its website, Uvasdoce.com, which has been fully renovated and in which its customers have been able to discover the new image and some other interesting features since 12 September.

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