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November 2-4, 2016

Amsterdam Produce Show a hotbed for knowledge sharing

The Amsterdam Produce Show and Conference (APS) will be a hotbed for knowledge sharing and transfer for the international produce industry
The APS will have four core themes running throughout – Innovation, Sustainability, Education and Health. 

The main seminar stage, in the Transformatorhuis at the Westergasfabriek on November 3, 2016, will focus on unique lessons that can be learned from the extraordinary role the Netherlands plays in the global produce industry. A quarter of all produce that passes in international trade goes through Holland. The host nation for The Amsterdam Produce Show and Conference provides intellectual leadership in many fields such as genetics, logistics and controlled environment agriculture. What is the Dutch secret to this outsized success? The workshop and seminar programme is designed to provide an opportunity for attendees to mine insight from the very best in Dutch thought and practice leadership with the goal of profiting in their own businesses and advancing the produce trade around the world. The four seminars unveiled, provide an opportunity to break through the often narrow focus on day-to-day operations and, instead, think about how high level global concerns will drive success in the produce trade in the years to come.

The seminar sessions run in parallel with the trade exhibition, and zones on the show floor will feature the same themes and look at ways in which both Dutch and international companies are addressing the challenges and opportunities they present, in order to increase the consumption of fresh produce in an ever-changing marketplace.

Have fun, feed the world and create value
Perfecting the organic production model to provide innovative and sustainable solutions for future consumers

Gerjan Snippe set up and runs one of the biggest growing operations of organic vegetables in Holland. But for him, organics is not simply an ideal – he approached the business from a commercial angle first and foremost and with a well structured, coherent strategy has turned his company Bio Brass into one of the most trusted supply chain partners in the sector. Gerjan recently teamed up with the fast-expanding Love Beets brand and has launched BEETZ in Europe. He has also just completed a Nuffield Scholarship – in which he travelled the world to visit different farm models and explore how they are changing the way we farm, in order to feed a global population expected to reach 9.9 billion by 2050. In his presentation, he will touch on all of these areas and give his unique perspective on how an innovative supply chain approach can be key to feed the world.

Chemical collaboration leads the way on global sustainability
Dutch community combines its knowledge and experience to initiate projects around the world to introduce greater sustainability across the supply chain

Elsbeth Roelofs is senior programme manager at International for Corporate Social Responsibility in the chemical Sector at CSR Netherlands. She is currently leading a three-year (2015-17) programme for sustainable development of the chemical industry in Holland and strengthening relations of the chemical sector with developing countries and emerging economies. With 10 frontrunner companies, CSR has formed a coalition to develop projects to achieve the objectives of the programme. The companies are CRODA, Stahl, Dishman Netherlands, Tanatex Chemicals,Baril Coatings, Spectro, Nett Energy, C. Kornuyt BV, Ecotender Saneral, NTA Solutions. Four cornerstone projects are already developed, one of which was the foundaing of a Community of Practice on Transparancy in the Value Chain on sustainability issues. Elsbeth will explain the project and its objectives, with particular reference to groundbreaking work already being carried out with the Costa Rican pineapple industry to increase the sustainability of the production, recycling and distribution processes.

Breaking into the value chain
The importance of a healthy diet for surgical patients. How can the fresh produce industry create better collaboration with hospital food buyers and other medical professionals?

An eminent surgeon who is often outspoken in the Dutch media, Dr Joost van der Slip will give his views on the potential role of nutrition in optimising the treatment value of the time that patients spend in hospitals, as well as its ongoing contribution to combatting post-surgical complications. Specifically, he will address the role of fresh produce. He will explain the medical buyers' landscape, and delve deeper into the role of the medical and pharmaceutical industries, the government, health care insurers and last but not least, the patient himself or herself. 

City of Rotterdam looks to collective innovation to spark food clusters
The Rotterdam model for enabling and empowering public/private sector partnerships in the development of a resilient and sustainable food cluster

Sharon Janmaat, Project Manager, Regional Economic Development, Food – has 15 years of experience working for the city of Rotterdam in the economic domain. She is currently dedicated to increasing the business of the Green sector generally, and the food cluster specifically, based on a large private network throughout the whole food chain in the Rotterdam region. Her specific areas of expertise are knowledge development and collective innovation, area development, long chains and multimodal logistics, international marketing, education and employability; all in food. Sharon is currently working on the implementation of several collective innovations in area development for the purpose of globally profiling the Netherlands in the perspective of innovation and transition towards new business models in food in the transition to a next economy. 

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