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Fruit Attraction launches 5th edition of Pasarela Innova

Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, organised by FEPEX and IFEMA, will take place from 5 to 7 October. This year’s event will include Pasarela Innova for the fifth consecutive time, an exhibition area that shines the spotlight on new fruit and vegetable varieties and on novelties from the Auxiliary Industry that have been launched within the last two years. Pasarela Innova is yet another tool that the trade fair offers to help exhibitors to get the most from their investments. 

This year’s edition of Pasarela Innova will take place in the connecting hub between Halls 4 and 6, and will feature a total of 43 fruit and vegetable products, which will be launched for the first time at Fruit Attraction. 

The companies to present their novelties in this space are Amefruits, Bejo Ibérica, Biosabor, Berlin Export International, Bizerba Iberia España, Caparros Nature, Comfresh Iberian, Comercial Projar, Decco Ibérica, Grupo Agrotecnología, Intersemillas, Hawo Fruits Spain, Hinojosa Packaging, Hongos Fernández Guridi, Huercasa V Gama, Kopalmeria/ Gava Group, Huerta Peralta, Maxstim, Oxyion, Primaflor, Rijk Zwaan Iberica, Raytec Vision Spa, Robert Bosch, Sanicitrus, 
Stoller Europe S.L.U., Sulfato Cálcico del Mediterráneo, Sygenta España, Tana, Unitec Spa/Unitec Iberica, Vegetales Línea Verde Navarra and Zerya. 

New products and ideas on show in the Pasarela Innova:
  • Black garlic by Amefruits, gourmet garlic made with the best purple garlic in Spain with a 100% natural process that uses no additives or chemicals. This purple garlic has ten times the benefits and properties. 

  • Gunma, by Bejo Ibérica, is a type of cabbage based on several years of genetic and physiological research. It is based on white "Gunma" cabbage leaves which have a mild flavour, with highly flexible leaves and a great texture, with all the same great antioxidant and nutritious properties.

  • Papaya by Biosabor is a great tasting, highly nutritional fruit.

  • Karrola 44, by Berlin Export International, repels viruses and fungi, as well as nourishing and strengthening crops and has prophylactic effects in plants in the case of droughts, rainfall, frost, viruses, bacteria, etc. 

  • Scale with PC Technology MC 500, by Bizerba Iberia Spain, is a modern self-service scale with an attractive and slimline design. The 15.6” touch screen, wide and clearly organised, offering maximum convenience for customer management, intuitive product selection, transparent information about products and graphic advertising display and video in a brilliant quality. 

  • Caparros premium watermelon gazpacho, by Caparros Nature, is made with garden products from the Caparros Nature fields.

  • The Vegetable Spaghetti Range, by Comfresh Iberian, consists of courgette and pumpkin noodles for use in pasta recipes. 

  • The Fresh Juice Range, by Comfresh Iberian, is a selection of fresh, 100% natural fruit and vegetable juices.

  • The Fresh Soup Range, by Comfresh Iberian, is a range of cream soups in convenient packaging. 

  • Fruitponic, by Comercial Projar is a semi-hydroponic solution to boost fruit trees production. 

  • TEC-BOM, by Grupo Agrotecnología, is a natural, ecological insecticide that achieves excellent whitefly control. In addition to achieving optimum results in resistance management, it is compatible with auxiliary fauna and leaves no residue on the crop, so no security period is required. It has a strengthening, wetting and cleansing effect.

  • Chili Bio, by Hawo Fruits Spain, is a new variety of spicy pepper.

  • Airfruit, by Hinojosa Packaging, is a new approved tray for the agricultural sector, with a new octagonal structural design that boosts air flow between the boxes, cutting the cooling time in cold store for significant energy savings.

  • Pleurotus Eryngii, by Hongos Fernández Guridi, is a fungus with excellent nutritional qualities.

  • Vegetable and Chickpea salad, by Huercasa V Gama, is a ready-to-eat steamed vegetable salad with stewed chickpeas. It comes with a sachet of dressing and a lid for eating anywhere and has a shelf life of 20 days. 

  • Cream of Beet Soup, by Huercasa V range, ready to eat and contains no additives or preservatives.

  • Boiled Pumpkin, by Huercasa V Gama, cut into cubes and ready to eat. It contains no additives or preservatives.

  • Boiled Sweet Potato, by Huercasa V Gama, cut into cubes and ready to eat with no additives or preservatives.

  • MONTEROSA TOMATO, by Kopalmeria/Gava Group, is a summer, garden tomato grown in winter with a perfect combination of flavour, texture and colour.

  • MAXTIM FOR BERRIES, Maxstim is an organic biostimulant which helps plants to produce larger fruits, with increased production while maintaining health and resistance. The result is fruits with the highest level of Brix, of a consistent size and greater firmness; higher, better quality production and natural resistance to pests and diseases.

  • OXYION PORTABLE EQUIPMENT, by Oxyion, designed for refrigerated trucks, contains a reactor that applies electrical pulses to purify oxygen in the air, neutralizing bacteria, fungi and odours to preserve horticultural products, without chemical residues. 

  • PASTA AND ROCKET, by Plimaflor is a salad with pasta bows, rocket, and yogurt sauce, pieces of turkey, tuna, Doronico cheese and nuts.

  •  FUSILLI AND ROCKET, by Plimaflor, is a salad made with fusilli and rocket, tomato, cured ham, Parmesan cheese, black olives, balsamic vinegar and oil.
  •  CHICKEN WRAPS, by Primaflor, are delicious wheat flour tortillas containing endive, radicchio and Batavia green lettuce.

  • MYCUBIES FAN, by Rijk Zwaan Iberica, is a new combination of colours and textures in the Mycubies range of snack cucumbers.

  • SNACK CRUNCHY COS, by Rijk Zwaan Iberica, is the first lettuce whose leaves are especially developed to be used as a base or support.

  • DRYCE, Raytec Vision SpA, is a new decachromatic sorter that uses double ‘in-flight’ vision.

  • SENSOR FOR GROWING ASPARAGUS, by Robert Bosch, are temperature sensors placed at four different depths that give precise measurements throughout the season. The sensor box sends the data to the cloud and the information can then be viewed on a smartphone.

  • SANI CR, Sanicitrus, is a fungistatic and biostimulant, which stops crown rot problems in the crowns of bananas. 

  • HOLD PLUS AND STIMULANT PLUS, by Stoller Europe S.L.U., is a necessary strategy for delaying fruit ripening on the tree, allowing producers to plan collection and marketing. 

  • YESCAL GEL, by Sulfato Cálcico del Mediterráneo, comes in gel format for use in fertigation.
  •  DULCEMIEL, by Syngenta, is a snack-type tomato with an innovative green and honey-colour touches, very sweet, oval in shape and with extraordinary flavour.
  • LEMONADE, by Syngenta, is an innovative lemon-colour tomato, with high sugar content that offers a unique flavour experience.
  • GEOXE, by Syngenta, is a fungicide for foliar application. It contains fludioxonil that controls diseases for preservation of pip fruits apples and pears. 

  • OPERATION POLLINATOR, by Syngenta, is a tool for increasing colonies of useful fauna and crop pollinators. Ideal for the development of sustainability solutions in agriculture. 

  •  MULTIFLORET BROCCOLI by Syngenta, is a short-cycle product that makes it easy to harvest and prepare this vegetable. 

  •  BIOLOGICAL LEMON PEEL, by Tana, are different types of 100% organic, aromatic strips of thick or thin lemon zest. Each pack contains 3 x 120ml tubs of zest.

  • BLUEBERRY VISION UNITEC TECHNOLOGY, by Unitec Spa/Unitec Iberica, is the world’s first technology capable of analysing 100 per cent of the fruit surface. This innovative technology is able to classify fruit according to ripeness or softness, as well as traditional parameters such as size and colour, and can select external defects included in the visual field, such a grazing and stains, stalks and dryness.

  •  MIXTICANZA, by Vegetales Línea Verde Navarra, is a new line of salad leaves packaged with an exclusive method of washing, drying and hydrapure packaging. An innovative process that preserves the natural authentic flavour and texture of plants because it does not use chemicals.

  • LIFE BOX, by Zerya, is a sustainable transport solution for fresh products, preserving the quality and condition of the product by reducing the carbon footprint and food wastage.

  •  PREMIUM SALAD, by Huerta Peralta, is a new mixture of vegetables with a new name and packing.

  •  DECCO AEROSOL ULTRA, by Decco Iberica Post Cosecha, is a spray based on glycolic acid that disinfects atmospheres and does not cause problems with residue or cross contamination. This makes it an essential tool for addressing resistance to fungicide synthesis.

  • TOAD SKIN MELON, by Intersemillas, S.A. is a medium-size ‘toad skin’ melon which is very balanced, with the organoleptic quality of traditional melons and an exclusive component from research done by Intersemillas.

For more information:
Iciar Martínez de Lecea 
Head of Press
Tel.: 00 34 91 722 51 77

Begoña Jiménez
Head of Communication 
FEPEX
Tel.: 00 34 91 319 10 50



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