Wilcox Fresh make return appearance at PMA show

"We’ll have a full array of potatoes, onions, sweet potatoes and organic vegetables,” Peterson said. “We won’t have any new products that we’ll be showcasing at this year’s show. But we will be highlighting our Idaho Russet Burbank potatoes,” he promised. These potatoes grow year-round in Idaho and are available in one of several packaging options. Because they are grown in Idaho’s southern valley, they have all they need to grow, allowing consumers to choose the best potatoes for their family’s nutritional needs. They are available throughout the entire year.

"We’re also excited to be bringing our value-added products, such as our ‘Potato Jazz.' This is a microwavable tray of several different varieties of potatoes, such as baby russet, gourmet fingerling, yellow and red, mixed with different seasonings. We’ll also be showing our new tray packs, which are four-count ‘grab-and-go’ packs of potatoes. These make shopping much easier for our customers because of the size of the packages of potatoes,” shared Peterson.

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