Pomanjou Group decided to rethink its identity due to recent developments; in the last 2 years, the Group has welcomed 2 new additions, with the arrival of Comimpex last year and Vergers Launay this summer. Today, the company counts 6 commercial subsidiaries (Cardell, Pomanjou International, DSA, Pominter, Comimpex, and Vergers Launay) spread out thought France in the 3 main apple growing regions. The company is evolving and has new ambitions for the near future.
To this end, they have to make sure that the relationship between Pomanjou and its subsidiaries is clear; a new identity will allow them to rethink the endorsement system of today’s and tomorrow’s subsidiaries.
The best solution to take was to find a new name for the group that is both independent, while not carrying a strong geographical connotation, and clearly carrying their core values and commitments. This will allow them to develop and communicate a lot more clearly, since there won’t be any mistake between the Group and one of its subsidiaries (i.e. Pomanjou group vs Pomanjou International).
Pomanjou group name change
Why Innatis? « In » stands for innovation, « na » stands for nature, « ti » for tradition and know-how, while the ending is open, a sign of longevity and prosperity with the « is » terminology because who knows what tomorrow will be made of for Innatis.
''Innatis reflects our core values: innovating with nature to grow fruit with dedication. Due to our strong presence overseas, this name had to be modern, understandable in most languages, easy to pronounce and to grasp the link between the name and our values. Our tagline is « Fruit grown with dedication » to underline the importance of the men and women dedicating time and effort to grow our fruits, and carrying on the pioneer spirit to help innovate everyday with the help of nature.''
For more information:
Arnaud de Puineuf
Office: +33 (2) 41 37 70 09
Mob: +33 (6) 18 97 88 30