Organics Unlimited, an organic banana grower and importer headquartered in south San Diego County, will host GROW month in September. The GROW month initiative is a 30-day campaign aimed at partnering with retailers and media in order to create more consumer awareness of organic bananas, healthy lifestyles and GROW’s social responsibility programs.
Since 2005, through retailer and distributor support, GROW organic banana purchases have provided over $2 million in aid for underserved communities. A percentage derived from the purchase of each box of GROW organic bananas is earmarked for the GROW fund. Donations are used for youth educational scholarships and dental and vision care in Mexico, clean water programs in Ecuador, clean air initiatives in the San Diego/Tijuana border region and more.
“This year, GROW month is particularly exciting, as our new messaging aims to educate consumers about the organic and sustainable properties of the bananas they eat, as well as the company’s mission of social responsibility,” said Mayra Velazquez de Leon, president of Organics Unlimited and GROW. “During GROW month, we hope more consumers can connect with the GROW brand, learn about the positive impact their banana purchases have and recognize that by buying our organic bananas, they really can help change lives.”
Organics Unlimited recently unveiled a fresh, new look to its branding, including new banana stickers, revised packaging and an updated look and messaging. Since its founding in 2000, Organics Unlimited has been committed to providing a truly organic and sustainable product to consumers in the United States, Canada and Asia.
Consumers can participate in GROW month throughout September and raise awareness of the humanitarian work of GROW by purchasing GROW organic bananas and sharing the hashtag #GROWmonth on Facebook, Twitter and Instagram. Consumers will also see outdoor advertising that promotes GROW organic bananas in selected cities in the U.S.
Organics Unlimited encourages retailers to join in GROW month by purchasing GROW organic bananas and sharing information with consumers on how their purchases affect lives in communities in need. Organics Unlimited has created a GROW month toolkit of items that retailers can use in-stores and online. For additional materials and retailer support, contact organics@osterads.com.
For more information
Organics Unlimited and GROW
Tel: 619.710.0658