“More demand for luxury grapes, especially from specialist shops”

Demand for ‘luxury’ grapes is increasing. “Especially the better specialist shops are showing an interest in luxury grapes. They wish to distinguish themselves from the masses,” says Ronnie Moorman of Willem Dijk AGF. “We therefore started with grapes from the Giuliano family, under brands Giuliano and SanLucar, from the south Italian province of Bari. They have more than 40 years of experience, and during all those years they have proven that they deliver a high quality product.”

“Today we received Victoria and Muscatel under SanLucar and Giuliano and Sugraone in luxury carry bags. At the end of the week we will also receive some Red Globe and Palieri grapes. Besides grapes we now also sell a pack of citrus, including ClemenGold and Navel Late. Moreover, we will soon expand this assortment due to the positive responses of our customers,” Moorman concludes.