Yesterday, a convention was held in Beijing about Internet+food quality. During the event, the B2B fresh produce delivery platform Youpei Liangpin, founded in March 2015, was proclaimed the winner of a cooperated tactical investment by Yiguo Fresh Produce and GMK holding. With the added A and A+ investment by Yunqi Partners and Iresearch Capital, the total fund is 120 million RMB. This is the second time Youpei Liangpin receives an investment. The first was in July 2015, when Triniti Capital, Yunqi Partners and Irsearch Capital offered Youpei Liangpin an angel investment of 10 million RMB.
It is reported that even though Youpei Liangpin only exists for a year and a half, the sales of food and beverages on a single day already exceeds 1.2 million RMB. Unlike other extensive B2C online shops that function as a platform for the delivery of fresh produce, Youpei Liangpin's service treatment targets middle-sized and small-sized catering enterprises. It's main service is to establish supply chains for these enterprises. It aims to directly connect the production region with the restaurant and to create rigid product standards through a self-configured system of storage and logistics. This way, Youpei Liangpin provides an entire supply chain of agricultural products, while also reducing costs and improving the freshness of the products. CEO of Youpei Liangpin, Mr. Shi Qingdong, expresses that this round of investments will mainly be used to strengthen the information network with better technology and to deepen the supply chain situation to create an even better customer experience.
At present, many businesses that specialise in Chinese fresh produce online shops go bankrupt. The capital injection of 120 million RMB that Youpei Liangpin received is considered as a great boost. But it also makes insiders reconsider: what kind of business model can change the situation of 'leaking money', bring about profit and gain the favour of numerous investors.