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Opportunities in almost $5 billion fast food salad category
Ready Pac launches co-branded salads at Domino’s pizza restaurants
As part of its long-term growth strategy, Ready Pac Foods, Inc. announced today the national rollout of co-branded, salad bowls at all Domino’s restaurants in the U.S. This is Ready Pac Food’s first co-branded partnership, making it the company’s major entry into the fast growing nearly $5 billion fast food salad category.
“As we continue our significant growth as a company, we are always looking at ways to reach consumers to give them the freedom to eat healthier,” said Tony Sarsam, Chief Executive Officer, Ready Pac Foods. “Working together with long-term partners like Dominos, we are able to realize our vision to offer fresh, healthy salads to consumers every day.”
Ready Pac Foods introduced the original Bistro Bowl® single-serve salad in 2010 and has since become the clear industry leader, with more than 60 percent branded market share. Ready Pac Foods has been a supplier of fresh-cut produce and bagged salads to Domino’s since 2008. This collaboration with co-branded salads marks a new chapter in the relationship between the two leaders in their respective categories. The new salad line-up, crafted exclusively for Domino’s by the culinary team at Ready Pac Foods, makes Domino’s the largest national pizza chain to deliver fresh salads.
“At Domino’s, we’re focused on delivering a variety of menu options to complement our core offerings so that every night can be pizza night,” said Joe Jordan, Chief Marketing Officer of Domino’s. “With premium ingredients like spring mix, roasted white meat chicken, and brioche garlic croutons, the salads we created with Ready Pac Foods tested extremely well in key markets making the national rollout an easy decision for us.”
The prepackaged salads are available in three varieties – Classic Garden, Chicken Caesar and the new Chicken Apple Pecan – as part of the popular $5.99 mix-and-match menu.
For more information:
Ready Pac Foods
Tel: (+1) 626-678-2222
Publication date: 8/17/2016
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