Severe increase in cherry harvest Hoogstraten

In the meantime, three growers are already producing cherries for Hoogstraten. They are all strawberry producers who produce cherries during the summer. "Slowly the acreage will grow and we expect that the volume of the current growers will expand in the coming years." The demand for cherries is good. "We are supplying in Belgium, but foreign countries are asking for cherries from Hoogstraten as well, Hoogstraten's cherries are in demand. At the moment, the volume is too small to supply cherries internationally. We are open to extra producers, so we can export in the future."
 
Jan is happy with the way the second cherry season has finished. "The season did not start as expected; the first variety was of low quality. Afterwards there were varieties which were of higher quality and which sold for a nice price. It is quite a process to find out which varieties are best suitable for supply. We offer various varieties and we are still in a learning phase.