What can you do in five minutes to improve your health? Kiwis will get the opportunity to find out when they participate in the new ‘5-Minute Take a Bite for Breast Cancer’ health challenge, developed by Pink Lady Apples New Zealand as part of their new partnership with the New Zealand Breast Cancer Foundation.
Pink Lady Apples is New Zealand’s first fresh fruit Association to jump on board and partner with the Foundation and it is a perfect fit. Not only will every Pink Lady apple purchased between July and October help fund research, education and support for New Zealand women with breast cancer, but Pink Lady’s natural, healthy deliciousness contributes positively to Kiwi’s overall health – in five-minute bites.
Pink Lady Apples’ Campaign Manager, Lisa Cork says that the 5-Minute health challenge campaign is a new way to look at taking time for yourself as well as supporting Pink Lady’s exciting new partnership with the Breast Cancer Foundation.
“The concept originally came about through discussions about how long it takes to enjoy a Pink Lady apple,” she says. “On average, it takes about 5 minutes to eat an apple – particularly if you savour each bite. But we realised that snacking on a Pink Lady is more than just a 5-minute delicious bite of nutrition. It is an opportunity to breathe, de-stress and enjoy 5 minutes just for yourself.”
“Many women are time poor, so we felt that taking just 5 minutes of total me time every day to eat an apple or do something else to look after their health was achievable. To support women to do this we are encouraging them to band together, join our Pink Lady community and take advantage of our 5-minute health tip ideas.”
Communicated via Facebook, some of the 5-Minute Take a Bite tips include ideas such as calling a friend, preparing a nutritious snack, mindful breathing, turning off technology, embracing a winters day by taking a walk and more. Each tip is simple, easy and a reminder to women that 5 minutes is all it takes to do something healthy just for you.
Pink Lady Apples will be offering some great prizes for those who take part via Facebook; from hot pink Fitbits, t-shirts and apple slicers to juicers and bags of Pink Lady apples. Additionally, to help people to taste and share, Pink Lady $1.00 off coupons will be available to download on-line.
Pink Lady Apples’ Chair, Peter Beaven, says that NZ Breast Cancer Foundation sponsorship is a great way for the organisation and Pink Lady apple growers around New Zealand to give back to women and the community.
“I was surprised to learn that every day, eight women will hear that they have breast cancer. And when you realise that one of them could be your sister, mum, wife, friend or colleague, it makes it even more real. This reality is the reason why Pink Lady Apples is committed and proud to be involved with The Breast Cancer Foundation and its cause.”
Pink Lady® Apples will be available in a range of pack sizes to appeal to every apple lover’s needs.
“What is unique about the packs is that they are not only promotional, they are educational too. Pink Lady Apples worked closely with the NZ Breast Cancer Foundation to ensure each Pink Lady pack was carefully crafted to carry a breast cancer message,” says Cork.
Evangelia Henderson, NZ Breast Cancer Foundation CEO says that early detection through annual mammograms is one of the Foundation’s core communication pillars.
“It was a privilege to work with Pink Lady apples and help them bring the mammogram reminder message to life on the new Pink Lady packaging. Every chance we get to communicate this message makes a difference.”
Pink Lady Apples are in-store now. Look for the bright pink apple packs featuring the pink heart and the pink ribbon in the fruit and veggie section. Pink Lady Apples are offering $1.00 off purchase coupons as a way of thanking Kiwis for supporting Pink Lady Apples in their support of the NZ Breast Cancer Foundation. Go to www.pinklady.co.nz/promotions, download and then print your electronic money-off coupon. Take it to your nearest listed stockist and look for the Pink Lady® pink heart logo and NZ BCF ribbon in the fruit and veg department. For a list of stockists, visit: www.pinklady.co.nz/where-to-buy
For more information, please visit www.pinklady.co.nz.