The Kanzi® apple season is in full swing as Southern Hemisphere imports peak this week. Exclusive US importer CMI reports that Kanzi® will continue to arrive from now into August to coincide with the final, strong sales months of the Southern Hemisphere apple season in the U.S.
Robb Myers, Vice President of Sales for CMI, reports that CMI learned last year that late summer Kanzi® can provide a much-needed lift to apple category performance in August. He says a strong domestic Kanzi® program has established the apple with consumers and built demand for this intensely-flavored apple.
Myers says Nielsen supermarket data underscores the rapid growth and consumer recognition of Kanzi®.
According to Myers, Nielsen data shows that over the last 52 weeks, “no other apple in the top 30 varieties came close to matching the growth rate of Kanzi®.” He added, “Kanzi® volume increased 104% as more than 4,500 stores nationally jumped on this hot new apple.”
Myers says Kanzi® apples imported from New Zealand and Chile energize category sales for supermarkets at the most challenging part of the apple season. “This is the time of year where supermarkets are fighting to hold customer transactions in the apple category. Even in summer apples are important to overall produce department sales because they are the second largest fruit category at retail. We’re seeing something totally new–high quality, branded apples like Kanzi® helping retailers boost consumer transactions at the traditional low point of the apple season in the weeks before our new crop begins to hit the stores.”
Myers reports that imported Kanzi® are continuing to arrive in the U.S. and are available right now, for a limited time.
“When customers discover Kanzi® apples, they keep coming back for more. We see it time and time again. CMI’s import season should overlap nicely with our Washington crop–coming off the trees in September. Getting your customers hooked now will keep them coming back for more throughout the apple season.”
Source: Nielsen Freshfacts, Total U.S., 52 weeks vs. Year Ago through May 29, 2016
For more information:
Katharine Grove, Marketing Specialist
Tel: 509-888-3427, or 509-885-0444
Fax: 509-888-3418