AgroFresh Solutions, Inc. announced on July 18 that it has received approval in Turkey for its new and easier-to-apply Harvista™ formulation, and expects apple growers in Turkey to expand their use of Harvista technology to obtain better crop quality, reduce loss, and improve yield margins. The patented Harvista technology is based on the active ingredient1-methylcyclopropene (1-MCP), which inhibits ethylene recognition in fruit, allowing for superior fruit quality and improved value from harvest to storage.
Harvista is a pre-harvest application of 1-MCP that provides growers in Turkey a competitive edge by helping them harvest the highest quality fruit at its optimal color and size, to achieve greater revenue and a more profitable operation on a wider basis.
“This is an important formulation approval for AgroFresh and it is another key milestone for us to increase the number of hectares that growers treat with Harvista globally,” said Peter Vriends, Vice President of the EMEA Region for AgroFresh. “The newly approved Harvista formulation is easier to mix and apply, and it enables our customers to enjoy the benefits of better quality apples that they can sell at higher prices.”
AgroFresh has employed a new fleet of sprayers in Turkey that will successfully spray the new Harvista formulation in the orchards. The delivery system includes a fleet of customized tractor-pulled orchard sprayers for service providers to apply the Harvista technology and provide a higher level of customer care.
For more information:
Donna Greiner
AgroFresh Solutions, Inc.
Tel: +1 610-244-6665