Consumers not put off despite high Hass prices
"In the last 6-12 months we have been selling more and more Hass avocados. A year ago we were lucky to sell 2-3 cases per week, but that has all changed and people don't mind paying the premium for the Hass avocado. In the past they would choose the green varieties as they were cheaper, now around 70% of our avocado sales are Hass," according to Ernie Miller from Total Produce Edinburgh. "Now we are selling anything from half a pallet to a pallet a week, this may not be a lot to other distributors but for us here it is a huge increase."
"Customers want the avocados ready to eat and the market is quite buoyant, we supply the catering trade mostly, not just in Edinburgh but as far north as Inverness and Aberdeen and right down to the border."
For more information:
Ernie Miller
Total Produce
Tel: +44 (0)131 458 6035
Fax: +44 (0)131 453 2710
Email: emiller@totalproduce.com
www.totalproduce.com