With so many varieties of fruit and vegetables available to consumers, the consumption of cantaloupe isn’t as strong as it used to be, according to Art Miller of Epic Produce, which sells the fruit. “There’s so much fruit and vegetables out there that it lessens some of the typical demand for fruits normally associated with the Fourth of July holiday.” Miller added that supplies of cantaloupe are abundant during this growing season, with the fruit having good amounts of moisture and sugar, making it a high-quality yield.
Epic Produce receives its cantaloupe supplies primarily from Mexico, Arizona and California. At the beginning of the growing season, prices were low, but they have since increased in response to demand. Currently, brokers are paying $8.00 per carton, wholesale, which is similar to what they paid a year ago. Because of stable prices, projections through the Independence Day holiday are looking good.
Epic Produce sells its produce from Texas to the West Coast, which includes Oregon and Washington state. Miller said that brokers sell mainly within their regions unless conditions affect the quality of cantaloupe. If this happens, buyers will look to other regional sellers for supplies.
Challenges facing the cantaloupe market include regulations that affect transportation, such as how long drivers can drive. Lack of water continues to be a challenge to cantaloupe growers in drought-stricken areas. Until the drought ends, this will be a serious concern, according to Miller. Cantaloupe growers who are facing these conditions are switching to fruits and vegetables that require lower amounts of water to grow.
Contact:
Art Miller
Epic Produce
+1 480 307 9370