Since mid-June, large batches of Peruvian Hass avocados have been arriving in China under the Disney brand, after the inauguration of the theme park in Shanghai.
The Peruvian avocados are brought to the market thanks to Camposol and Intercorp. The sales of Peruvian avocados for Disney will be implemented through an authorized importer in Shanghai.
The Disney Resort was opened in week 24 with great expectations. The avocados from Peru will be sold on site in the theme park and in the most important high-end supermarkets, such as Super City, Ole and RT Mart. Similarly, the Disney-branded avocados will also be available via specialized fresh fruit stores and on-line platforms.
Hass avocados obtained the authorization to access the Chinese market at the end of the 2015 season, and regular shipments to the market started in April of this year.
So far this season, Peru has shipped approx. 50 containers of Hass avocados to China. Shipments are supposed to continue until July.
Although the main markets are in the big cities, such as Shanghai, Guangzhou and Beijing, recently there has been a growing demand in inland cities like Hangzhou, Nanjing and Chongqing.
China has shown significant growth in the consumption of avocados, with a 160% increase in consumption over the last two years. In 2015 avocado imports totaled 15,000 tons. Mexico is the main supplying country.
Peru will compete in this interesting market with four fundamental strengths: a good number of professional and experienced exporters, good product quality, excellent period of arrivals and tariff benefits under the free trade agreement with China.
The Chinese market looks interesting for Hass avocados from Peru, because more and more consumers are looking for fruit and healthy products.
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