"Fresh food sections drives the growth of supermarkets"

Fresh food is a very importantpart of a supermarket, it drives the growth of supermarkets. For the consumers,fresh food makes a difference. However, to achieve good fresh food sections isa complex process. A lot can be gained by further professionalizing thecollaboration between producers and retailers. The first fresh food congress,organized by Storecheck, was aimed at all fresh food sections of supermarkets.

PietSalens, publisher of Storecheck, welcomes everyone.

Storecheck
Storecheckorganised on the 21 June its first event, aimed at food retailers andFMCG-professionals (Fast Moving Consumer Goods). About 65 people were present.Piet Salens, the publisher of Storecheck indicates that Storecheck publishes amagazine, as well as a newsletter. This newsletter is published 45 times a yearand shows an overview of the (inter)national news in the food sector. “Becausefresh food is an import subject for retailers, we decided to organize acongress on this subject.”

Attentiveaudience

Variouspresentations

There were six guest speakers present, includingJan Prinsen (Belgian Fresh Fruit Institute), Patrick Verhamme (Delhaize), Jande Boeck (GFK Belgium), Jim Mangelschots (Roamler), Emmanuel Maroy (HamalSignature), and Stefaan Delahaye (La Lorraine). ‘What drives a fresh foodshopper’, creating an inspiring experience of the fruit and veg section, the freshfood strategy of Delhaize, and even bread, spreads, and meat were discussed.

In the next few days the presentations of thevarious speakers will be published.

From left to right: Jan de Boeck (GfK), JimMangelschots (Roamler), Emmanuel Maroy (Hamal Signature), and Patrick Verhamme(Delhaize).

Jan Prinsen had many examples of intriguingfruit & vegetable presentations at home and abroad.

Marc Telen (left) of Hamal signatures, and JanReynders of Makro

Ellen v/d Linde (Voedingsgroep Ter Beke), WouterServaes (McCain), and Stefan Van Boven (Freshmeals).

Jan Prinsen (right) used to work at Colruyt withBart de Vos (Vanden Avenne, left). In the middle Evelyne Leemans of LukaVleeswaren.

Dirk Claeys of NV Super Claeys.

The only fruit and veg trader in the audience:Peter van Steenkiste of Warnez

Joost Allary of Delhaize, designer of floor plansfor supermarkets.

Patrick Verhamme (Delhaize), Marc Vanherpe (LaLorraine), and Renaud Caeymaex (Delhaize).

Patrick Verhamme (Delhaize), Marc Vanherpe (LaLorraine), and Renaud Caeymaex (Delhaize).

Luc Desmedt (LD&Co Training), Ivan Mylle(Bel België), and Peter Verroens (Imperial Meat Products).

Bart van Dessel (Retail Partners), Pascale Broos(Spaasfoods), Nicolas Spaas (Spaasfoods), Silvie Bauwens (Retail Partners), LucPaepe (Jebo Food), and Dorothy Deseure (Jebo Food).

Networking.