Northwest in full harvest on Bing variety
The Northwest is now full into harvest on the Bing variety. "This year's Bings have great quality but lower volumes in some orchards. Certainly, we are beginning to build momentum with over 300,000 boxes shipped yesterday. As half of all cherries sold are purchased on impulse. Now is the time to clean up store displays by adding fresh and tasty Northwest Bings to your shelves," says James Michael from Northwest cherry Growers. So far, the states of Washington, Oregon, Utah, Idaho and Montana have shipped 2,543,476 20 lb. equivalent boxes.
"Customers are driven to buy cherries, more often than not, based on the appearance of the cherries on display. Fortunately, size and color are premium this season. While volume is catching up with demand, top retailers ensure they maximize the visual impact of their available display by using high-contrast merchandising techniques, such as displaying dark sweet cherries with the vibrantly blushed-yellow Rainiers. The “silent salesman” may be an older term for POS materials, but our available shelf cards, brochures and other display signage will help draw attention to not only displays, but to the health information and insights into cherry growing they contain."
As Northwest Cherry volume builds, Northwest Growers urge retailers to plan for promotable volume from mid-June through mid-July. "While some growers or suppliers may see a gap in their weekly production. The industry itself should see consistent volume over the next month and a half."