A newly released 2016 Nielsen Harris Poll EquiTrend Study examined shopping habits for Millennials, Generation X’ers, and Boomers, finding that Wonderful Company brands were in the Top 10 in each category and recognized by consumers as “on the way up.” The EquiTrend study surveyed nearly 100,000 consumers and evaluated the brand health of more than 2,500 brands covering key metrics, including overall equity and momentum.
“We are thrilled that this study confirms what our strong sales have consistently shown – Wonderful Company products are highly desired and valued by consumers across all generations,” said Adam Cooper, V.P. of Marketing and Insights for The Wonderful Company. “Having multiple brands within our family find appeal across the generational gap is proof of the increasing importance of healthy, real food in the American diet. Our products clearly resonate well with consumers of all ages.”
According to food culture consultant The Hartman Group, snacking has steadily increased, with 50 percent of all eating occasions now a snack. Reflecting this trend, among the Top 10 brands recognized by consumers as “on the way up” are Wonderful Pistachios (Millennials and Boomers), Wonderful Halos mandarins (Gen X & Boomers), and POM Wonderful 100% Juice and POM Wonderful fresh pomegranates (Boomers).
According to Nielsen, brand momentum is a good indicator of future equity growth and closely related to positive sales trends. Of the brands on the EquiTrend top 10 list, the vast majority have experienced sales gains in the past year, with over half posting double digit growth.
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