Avocados From Mexico (AFM) will be unveiling an early preview of its 2016-17 trade program at the United Fresh show including new seasonal promotions, merchandising solutions and digital innovations to drive consumer demand and category growth. The multi-tiered program will be introduced in a new market-inspired booth that will showcase AFM’s comprehensive line-up of merchandising innovations and category building programs for the upcoming season.
Our goal is to take the fresh industry by storm and lead trade excellence by providing best-in-class tools for the shopper to help drive consideration throughout this entire path to purchase cycle,” said Alvaro Luque, President of Avocados From Mexico. “We are very excited to be sharing our total market shopper marketing programming with our partners at United Fresh earlier than ever.”
AFM’s new market-inspired booth will also feature key industry and consumer insights that have been utilized to develop the brand’s new programs and initiatives. From demand-driving promotions to first-class partnerships, robust advertising and innovative displays, AFM is arming its customers with everything they need to sustain avocado activity all year long.
“We are very fortunate that the United show coincides with our annual planning. We’ve raised the bar this year by having more program details to share than ever before. This gives our team a unique opportunity to discuss programming that will meet customer needs for increasing avocado sales and consumption throughout the year,” said Maggie Bezart Hall, VP of Retail and Promotion. “Avocados from Mexico is the only avocado brand to have a national marketing program 12- months of the year.”
Known as one of the more creative food sampling stops, AFM’s booth will once again be the place for culinary creativity. Along with innovative guacamole samples, culinary creations will include a menu that changes throughout the day to highlight various day parts including breakfast and avocado uses: guacamole, salads, handhelds and snacks.
Attendees can learn more about these new initiatives at Avocados from Mexico’s booth #1804 during United Fresh 2016.