"We firmly believe that, by working together, all Latin American countries could have a stronger position in the foreign markets and be better prepared to negotiate. If we take into account that, in most cases, our agricultural productions complement each other, joining forces is the key. For example, avocado producers in any region can share their knowledge gained over the years with other growers of the same fruit to help them improve their productivity as a country and as a region. We are convinced that the world now needs open knowledge, where information must be shared to attract international investment and achieve connections with importers and exporters," affirms Ricardo Jaramillo.
The idea behind this innovative project is to create a regional brand and expand markets in an integrated platform, creating a culture of openness between Latin America countries and promoting partnerships between experienced exporting firms and small producers, not only locally, but also globally. "We believe that there is no competition between our countries, but that we complement each other. Agrofuturo's main objective is to promote investment, marketing and knowledge in the agricultural sector. To achieve this, we have conducted various seminars and conferences and our main tool is our fair Expoagrofuturo. This fair promotes the connection for commercial purposes between fruit and vegetable producers in Latin America," states the representative.
This fair has been held for more than 10 years in Colombia, initially at a regional level, later becoming nationally recognised and now with an international scope. Expofuturo this year gathers more than 420 companies from 120 countries, gathering approximately 18,000 attendees. "We want to showcase Colombia's productive capacity, but also the potential of South America as a whole as a producer of fruits and vegetables. Within the fair, we have productive ecosystems that are divided into sections by topic and we offer many informative workshops. In previous years, we helped generate 650 million dollars' worth of business and this year we expect to exceed these figures," concludes the spokesperson of Agrofuturo.
For more information:
Ricardo Jaramillo
Agrofuturo
T: +57 (4) 444 62 12
E: rj@agrofuturo.com.co
www.expoagrofuturo.com